TOP 12 Instagram niches to grow and make money in 2022 - trendHERO (2023)

Are you still planning to invest in a beautiful website to promote your personal brand or your business? I have bad and good news for you.

First of all, personal websites as tools to build and market your brand require time, effort and money. It's not easy to make a decent website and it's even harder to get traffic flowing to it.

Secondly, social networks like Instagram become the most efficient platforms in terms of earning money. So, you better not worry about that money-guzzling site and start thinking about the best Instagram niches that you can use to your advantage.

Don't believe in me? here are someHootsuiteStatistics to keep in mind:

• Instagram is the fastest growing social platform. It has over a billion active users now, with half a billion people using it every day.
• In 2022, people spend around half an hour browsing Instagram daily
• One in three of the most viewed Stories are created by brands and companies
• The potential reach of the platform's ads is estimated at around 950 million users.
• 200 million people visit at least one business profile every day
• More than 10% of US users buy services and/or products on Instagram

Today, Instagram has become one of the most profitable platforms for businesses and personal brands. This is where you have all the opportunities to monetize your business ideas and companies with minimal investments.

"So what is the problem?" I can almost hear you ask.

The thing is, you have to know the right niche to operate in and use it to its full potential. It is extremely difficult to stand out when your profile is just one of a million similar profiles. So before choosing your niche, think about what kind of monetization you are looking for:

• Sale of advertisements of other brands
• Drive traffic to products and receive a commission (affiliate marketing)
• Sell ​​your own product (via drop shipping or digitally)

Even before starting your owninstagram account, you have to know what your ultimate goal is and work to achieve it. And in case you're still having a hard time picking the most profitable Instagram niche, here's a list of the best-performing niches in 2021.

What is the Instagram niche?

Let's say you're a content creator, blogger, influencer, or just someone who has an Instagram account. Most likely, you will post content on a certain topic or category that may seem interesting to a certain part of the platform's audience.

I'm not saying your content can't be everywhere. But let's face it: no one has the time and energy to cover every topic over a long period of time. Furthermore, serving all audiences at the same time is serving no one.

An Instagram niche is a certain category or topic within which you plan and post your content. And this type of niche content is extremely attractive to brands and businesses as a native advertising platform. And considering thelatest trends in social media, native advertising is far more preferable to annoying "in your face" ads (and consequently much more profitable).

A niche is a narrower concept compared to a topic or category. There are many food influencers sharing the same category but with their own niches: healthy food, vegan food, recipes, shawarma reviews, daily fast food, monthly servings, drunk cooks… audience but to create a consistent content strategy.

What is an Instagram niche that makes money?

1. There are over a thousand niches on Instagram right now.
   This means that it is highly unlikely that you will be able to pick a unique niche that no one has thought of before. So, whatever the topic of your content, you should always be ready for the competition.
2. Make sure there is a target audience for your niche.
   No, this audience does not need to be massive. But if your niche is so obscure that it is known to thousands of people around the world, then it is unlikely that you will get any benefit from it.
3. Don't choose a niche just because you think it pays well.
   Unless you're deeply invested in the topic you're posting about, it's not going to work. The best solution is to find a middle ground between what you like and what will bring you money.
4. Post whenever you can, but don't let your content turn into annoying spam.
   Your audience must feel that you have a genuine interest in what you do.

And one more thing, lifestyle is a good niche in two cases: you are famous or you have a unique lifestyle. Many people want to know which sofa is in J Lo's living room. But if I post about my couch... This post won't go viral. As much as, many people can accompany a couple crossing continents by bicycle. But will they follow my account: 'This is my morning cappuccino and donuts'?

Competitors in the niche

If you want to check the level of competition in the niche, use influencer marketing tools like trendHERO. Although it is created for research and analysis, we can use it to find out the number of influencers in the niche.

For example, you want to create content in the automotive niche. Use trendHERO to:

1. search by category criteria.
   You will see the list of creators who write about cars. That way you can understand if the niche is 'overcrowded'.
2. check contentof influencers with the highest participation rate.
   Helps you stand out from the crowd.
3. analyze similar accounts.
   Pick several thought leaders and check out the top accounts similar to them. You will see who are the most influential accounts in the niche and the topics relevant to this audience.

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The best Instagram niches to boost your profile in 2022

1. Health and fitness

With the increasing number of global health and environmental problems, it is not surprising that many people choose to take extra care of their health and lifestyle.

People want to look good, feel good, and enjoy a high quality of life. What's wrong with that?

The fitness industry meets this demand; it has grown rapidly in recent years and shows no intention of slowing down. And the health and fitness niche on Instagram is still extremely popular and attracts a lot of attention from users.

Are you a nutritionist, fitness trainer or just someone who enjoys a healthy and active lifestyle? Do you think your tips can really help people? Well, then you have a good chance to grow your audience and monetize your experience.

Just make sure that you really believe in what you convey to others. Be genuine, share your own experience.

Learn from people who have already built a decent following by providing honest and genuine advice on how to become healthier and happier:

tally centeno

Tally Rye, a seasoned fitness instructor, insists that physical health is impossible without mental well-being. She speaks out against dieting and uses a body positive approach. No wonder her fans love her candid and honest attitude.

Susanna Niebergall

Susan Niebergall is not your typical fitness trainer. She is older than most of the fitness enthusiasts and professionals you will find on Instagram. However, she is living proof that age is just a number and not an obstacle on the path to physical perfection. And she is definitely not an obstacle to building a dedicated following.

2. beauty

Did you know that 96% of all beauty brands have firmly established their presence on Instagram (according toPolitical)? This social platform offers opportunities for companies operating in the beauty industry like no other. No wonder, since most of the teenage girls are aware of new beauty products and buy them on and thanks to social media.

What are users looking for? Product reviews, tutorials, beauty tips and tricks. This type of content has been consistently popular in recent years and continues to be very attractive to Instagram users.

So if you think this is your thing, go ahead and give this niche a try. Just don't forget about one of the hottest social marketing trends this year: authenticity.

Here are some examples of successful influencers operating in this niche:

Alexa

Alexa is all about beauty products and sharing her opinion about them with her audience. If you want to find out about all the news that has just hit the market, this is where you should go.

Keep in mind that this beauty influencer's following is far from massive (compared to some stars with millions of followers). But don't think of it as a handicap. Beauty industry marketers prefer to work with micro-influencers now! Then you definitely have your chance to shine.

Aaron Tempests

Aaron is a makeup artist who, as he says on his Instagram profile, "creates art with makeup." And it is not an exaggeration; you can easily make sure of this just by taking a look at his Instagram photos. Aaron focuses on eye makeup and uses some rather unexpected but always dramatic and stunning color combinations.

3. Moda

Along with beauty, the fashion niche is booming on Instagram. AsDigiday Reports, user engagement with fashion-related content is at the highest level on this social platform. Like onesocial shopping is crucialFor the fashion industry, it's no surprise that brands are increasing their presence on Instagram, where they are most beloved.

People care about how they look. They want to know what other people are wearing, and they're not just interested in seeing celebrities. So if fashion is your greatest passion, go for it! They will most likely want to see what you have to offer.

Here's an example of an Instagram blogger making this niche work:

Daria Andronescu

Daria believes in you. She does not focus on famous brands and consumerism. She wants you to have a wonderful wardrobe: a sustainable wardrobe with clothes that fit you. In her profile you will find many very useful tips on how to reach that level of sustainability that will allow you to feel comfortable anytime and anywhere.

4. Lifestyle

Here's Truth #1: People love to become the heroes of their own stories. And here's truth #2: People love hearing amazing stories and imagining themselves as part of those stories. That's what this lifestyle niche is all about: showcasing your life, your ideas, and your opinions to your audience.

Do you have something to tell and show? Something that can really impress your followers and maybe make them want to be in your shoes? Something that could motivate them to grow, to get out of their bubble and think outside the box? If your answer is yes, then this niche is for you.

Take a look at the influencers who have already chosen this niche and are taking it by storm:

KB Purple

This Instagram profile isn't just aesthetically pleasing. It's all about low waste home interiors and green solutions that you can easily implement in your home. Although home decoration is not all that you can find here. Shopping, decoration, cooking, all the simple things that matter in your daily life, find here a simple and sincere reflection.

5. Business (make money online)

God bless the world wide web and how it can unite people from different corners of the world. Thanks to that, we now have more business opportunities than ever before. What is even more surprising, there are many business opportunities that allow you to earn some money without leaving the comfort of your home.

Now, who isn't interested in hearing more about that? It can hardly be called surprising that people like a niche like this.

It's about making money. Methods, ideas, advice, anything that can motivate people to try to increase their wealth and/or business acumen.

Peter Guardian

Peter Voogd is a self-described "leading authority on millennials." He uses his profile to motivate younger entrepreneurs and share his entrepreneurial wisdom with them. So whether he wants to learn startup tips and tricks or know more about productivity, he can learn it all here.

6. Animals (pets)

People love all creatures, big and small, and that love grows even stronger. There's a reason the pet industry's sales are expected to hit a big$99 billionin 2021. Accounts dedicated to animals (including pets) are becoming so popular that they dwarf human celebrities.

Of course, these days you'll need more than a cute pet and a camera to attract a huge following of loyal fans. You'll have to be more creative than that to stand out among other animal lovers on the platform. But if you have original ideas and a four-legged friend who has what it takes to be a star, you have potential.

Here are some Instagram accounts that can give you some ideas and keep you motivated:

leonel the pig

Lionel the Hog is an incredibly cute hedgehog who enjoys picturesque settings and exquisite interior design. No wonder brands like Wayfair want to choose Instablogger to market their products!

tito the raccoon

This furry influencer loves an active lifestyle and, above all, eating. He will melt your heart with his charisma, undeniable charm and clever antics. Tito the raccoon may not have a huge following, but he sure has those sweet, sweet brand name offerings.

te amostepan

Yet another example that everyone loves cats. Stepan is a striped cat from Ukraine who became popular on social media for videos and sketches of him.

7. Food and Cooking

People love to eat. This is something that will not change, regardless of the times, political or economic turmoil. And maybe not all people like to cook, but there are definitely a lot of people who enjoy watching someone else cook.

Cooking and gourmet blogs are trending on Instagram. So if you want to jump on the bandwagon and can share some amazing recipes and cooking tips with the world, then this is the right time to do it.

Here's someone you might want to get ideas from:

naturally she

Erin Alderson is a chef and vegetarian educator. She will tell you everything about natural cooking and veganism that you always wanted to know but didn't know who to ask. Even if you're a dedicated carnivore, you'll find plenty of useful insights on her profile. Vegan food never seemed to make your mouth water.

8. Travel

Is there someone who does not like to travel? Even if you can't afford to travel to the most amazing parts of the world, there are travel bloggers on Instagram. They will bring the world to you, wherever you are. More breathtaking destinations, mind-blowing views, real-life adventures.

And if you are one of those people who love to travel and do it a lot, nothing more natural than opening a blog on Instagram telling about your trips and experiences, right?

Here is someone who might inspire you by example:

Francesca Murray

Francesca Murray has been sharing her passion for traveling since 2014. She enjoys all the things that traveling to new destinations brings: exploring new cultures, learning new languages, trying new foods.

9. Paternity

In accordance withIPSOSstudy, 68% of young mothers use Instagram on a daily basis.electronic marketersays young moms check her Instagram account 15 times a day. And believe me, parents are no less active.

Instagram is a great way to keep in touch with other parents, share your experience and helpful tips. And since there is a great opportunity, why don't you use it to earn some money?

Here's a parent who learned how to do it right:

Susie Verrill

Susie is a former editor at Look magazine and the mother of two beautiful children. Her profile reflects her everyday life with all the joys of married life and parenthood. Simple but incredibly exciting things become special thanks to Susie's positive energy.

10. Crafts and do it yourself

Being able to make something with your own two hands is incredibly rewarding. Being able to teach other people how to do something with their own hands is also rewarding. This is definitely true for those DIY Instagram accounts that have managed to build a huge following. So why don't you try to earn some money doing what you love?

Tator Tots and jelly

Jen is the mother of five children and manages to create all kinds of amazing crafts on a regular basis. You can only envy the energy and amount of inspiration that she undoubtedly draws from her loving family.

11. Memes

Memes are all the rage right now. Any social network is full of them, and Instagram is no exception. Memes are fun and don't take up much of your time – a perfect recipe for Instagram popularity.

If you think you can create memes that your friends and your friends' friends will share over and over again, why not give this niche a try?

This is what this influencer did:

Bored?

Have you ever had too much free time and didn't know how to kill it? Here is a perfect cure for boredom. The most relevant memes and jokes that you can find on the Internet, gathered in one place for your convenience.

12. Motivational (quotes)

When you don't have time to read all the inspirational works of literature but really need that motivating wisdom in your life, reading quotes is a great solution. Here's one reason why dating is extremely popular on Instagram.

Perhaps you could generate your own motivational quotes on an industrial scale? Then this is the right niche for you.

Addicted 2 Success

This motivational account may not have the most followers, but it is definitely one of the most viewed. No wonder: here you can find all kinds of captions and inspirational quotes for any life situation.

Instagram Niche List

That's all? What if none of the hottest niches mentioned above appeal to you enough to start a profitable Instagram account? Don't worry, there are plenty of other niches to choose from. Here is a list of other niches (and sub-niches) that you may find interesting:

• The pregnancy
• weight loss/gain
• Hair care/hair loss treatment
• Yoga
• online dating
• relationship advice
• sex and sexuality
• bloguear
• written/written
• social media marketing
• language learning
• Learning to play a musical instrument
• Astrology
• tarot
• Religion
• Photography
• Video edition
• Life lesson
• cryptocurrency
• Time management/productivity
• Psychology
• interior design
• cooking
• Music
• Games

Of course, this is not a complete list of all niches. As I mentioned above, there are over a thousand of them. This means that you can always choose what you really like. Choose a popular niche or a smaller one. Combine two or more sub-niches to fit your area of ​​interest. Do what you want to create your own original and unique content that will help you grow andearn money.

How to find your niche

Let's face it: you can't be good at everything. And when it comes to a successful Instagram account, no one wants to be the proverbial "jack of all trades, master of none."

So the first step you should take as a newbie to Instagram is to answer these questions:

• What do you like to do?
• What can you do well?
• What can you do that people need?
• What can you make people willing to pay?

Let's say for example that cryptocurrency is a very popular niche and quite profitable as well. But you know almost nothing about it. And to be honest, you are not very interested in the subject. Do you have to take a crash course in cryptocurrency in the hope that one day it will make you money? Of course not.

By forcing yourself to do something you are not an expert at and, worse, you don't like, you are setting yourself up for failure.

Here are some simple rules for beginners:

• You have to be well versed in the subject of your choice. Make sure you are so good at it that you can easily explain why you are the best for anyone.
• Always trust your passion and experience.
• Create a brand they will love.
• Always be up to date with the latest trends.

9 easy steps to earn money on Instagram

So how do you grow your Instagram account? How can you build a dedicated audience? Here are nine easy steps for you:

1. Fill in the "Bio" section of your profile correctly

It doesn't matter if you are a business owner or just a user who wants to monetize your account. Strategic thinking always works. The bio is an extremely important section of your profile. It's your business card, something that introduces you to users looking at your profile for the first time.
Don't forget to link to your other social media profiles.

2. Public regularly

You remember that Instagram is a social network, right? This means that you need to consistently and regularly provide your audience with what they are interested in. Otherwise, they will only use interest. And there's nothing worse than disinterested Instagram followers.
Also, if you post your content regularly, your audience grows faster.

3. Always respond to comments

Never leave comments from your followers unanswered. Create a special hashtag if necessary so your followers can send you content. And this type of content significantly increases the trustworthiness of your brand and the loyalty of your audience.

4. Use hashtags every time you post your content

Hashtags are one of the most efficient tools on Instagram. You can add up to 30 hashtags, the ideal number would be up to 15. Always remember that the most popular hashtags are also the most competitive. If you only use them, your content can get lost in the ocean of other posts. Before choosing hashtags for your posts, do some research and see how many posts are under each hashtag. Feel free to create your own unique hashtags.

5. Pay special attention to the content of your text

You have a 2,000 character limit to tell your story and show how unique your brand is. There are no rules here really. Just know your audience well and don't be afraid to experiment. Ask your followers to share your content, tag a friend to like your post.

6. Constantly work to improve the quality of your content.

The competition on this platform is huge. Since their posts don't appear chronologically on the news page, they must be very, very good.

7. Don't forget the content of the video

Video is the best format for visual communication and one of the best ways to increase engagement.

Rollers can help you, among other things, increase page engagement, successfully market your services or products, and expand your social media presence. Stats show that Instagram video posts are more than twice as likely to drive engagement than photo posts, so if you want your Instagram account to grow and expand, you need to.make instagram videos.

8. Connect with other influencers

If you want to grow fast, you'll need a hand in drawing attention to your profile. Build mutually beneficial relationships with other influencers and use their influence to your advantage.

There are a few ways to do this. The first is mutual advertising. Find other profiles that operate in your niche and ask them to share your content while you share theirs. The second is to buy ads. Buy an ad that an influencer with the most followers will post on her profile.

But before you enter into that business relationship with other influencers, make sure your level of engagement fits your purpose. It would also be useful to check the authenticity of your followers and if they have a lot of fake accounts following them. This is quite easy to do with the trendHERO tools.

9. Make use of Instagram Stories

Stories have an advantage over regular posts and therefore should become one of the essential tools in yourmarketing sin instagram. The main advantage is that they are always the first thing other users see on your profile, right at the top. Another thing is that active users always check stories, even when they don't read any posts.

Feel free to use all the new features in Stories like animation, games, skins, text, etc.

Conclusion

Instagram is one of the fastest growing social platforms. This is where the most active users are. And as such, it has become a powerful marketing and income generating tool, whether you are an entrepreneur or an aspiring blogger.

There is definitely no shortage of profitable niches. There's nothing stopping you from monetizing your skills, ideas, and passions. So don't waste this great opportunity to earn money doing what you really like.